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Color Association with Spending Habits
Our blog is all about packaging; boxes, binders, clamshells, blisters, so on and so forth. Well, just as important as what goes into the package is what goes on the outside. When deciding on print or...
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History of the Jewel Case for CDs
Here at Sunrise Packaging we pride ourselves in our stock selection of CD and DVD packaging products. In this day and age these products seem second nature to us, and even yesterday’s news. One of our...
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What You Should Expect From Your Logo
We love custom packaging because it gives branders the opportunity to represent their product or service exactly how they want to. They can print their mission statement, color scheme, and logo and...
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Consumer is Key to Packaging Innovation
Business and packaging research all points toward the one goal of providing quality packaging, while continuing to be profitable in the industry. You can look at a variety of factors, analyze markets,...
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Visual Marketing Stronger than Verbal
While marketers seldom seek feedback about how the consumer visually remembers a product, the information they would receive is important. People are visual- therefore, visual design will make more of...
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Growth in Cosmetics Brings Opportunity
Despite decreases in other retail markets, sales in the cosmetics industry continue to rise. This does not necessarily mean smooth sailing for contract packagers in this industry however, if they play...
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Marketing to Consumer Community
The digital push is continuously reshaping our world and how we perceive truths. The most malleable truth being the decisions and choices consumers make. Today, consumers trust what their friends say...
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“Private Label” Brands Come Out On Top
During the Great Recession, consumers made the switch to store brands at a lower price in a variety of product categories. They discovered that these store brands, a.k.a. “private label” products are...
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Custom Commemorative Packaging
One of the biggest trends in custom packaging is offering limited editions in the package’s design. Here is a perfect example of making a limited edition work for your product. Mars Chocolate North...
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Branding and Product Marketing
Branding and product marketing are two different, but important things that are aided by quality packaging. Branding refers to the company’s effort to build, and more importantly maintain their...
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Big Opportunities in Protective Packaging
Shipping and handling processes are used everyday, especially with boom of ecommerce. The conditions of warehousing and shipping vary widely throughout the world. To avoid and reduce potential product...
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Manufacturers Benefit from Social Media
Since technology has changed the way consumers make purchasing decisions, it has also changed the way brokers and manufacturers do business. The internet is constantly at our fingertips whether on our...
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Packaging Breakthroughs Survey
Survey results covering breakthrough packaging technologies from the last 25 years show that convenience factors have the greatest impact in the marketplace. Reclosable packaging and microwavable...
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Keep Consumers Informed
Fueled by web interaction and social media, the power of the consumer is more powerful than ever. Whether a workers strike or product ban, the connection of the internet gives these groups the power to...
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Demographic Reports Affect Packaging Design
Packaging for an Aging Population is a recently added report by Research and Markets that assesses the implications of our aging society on packaging design. The report identifies market forces,...
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Connect Social Media Efforts with Packaging
I think we can all agree that social media is an easy and effective way to interact with your consumers and build that relationship. However, sometimes there can be a missing link between this awesome...
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Searching for Win-Wins in Packaging Innovation
Innovators in the packaging industry all strive for win-win packaging solutions. The best scenario is when a product contributes to consumer safety, product protection, consumer convenience as well as...
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The Purpose of Packaging
In this blog, you will find many news and innovation entries as well as some tips to remember when it comes to packaging. While we at Sunrise Packaging do more than just retail packaging, all of...
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Packaging Expertise Optimizes Costs
Many brand owners are feeling pressure from all angles when striving to grow their business. Brand owners and decision makers need to drive new and existing market growth by changing packaging to meet...
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Retailers Opt for Private Label
Globalization of marketing and retail is reshaping consumer behavior and the entire landscape of competitive business. International expansion is experiencing rapid growth and therefore confronting...
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